CLIENT
Great Wolf Lodge
AGENCY
MRM//McCann
ROLE
Senior Art Director
DELIVERABLES
TVC, Social, Waze Partnership, Display, Email
Great Wolf Lodge tasked us with crafting a new brand positioning, one that would help them stand out in a highly competitive and cluttered category—and increase awareness and relevance among the coveted millennial parent demographic.
We launched their first ever brand campaign “Go for the Moment”, appealing to a new generation of families. It reframes Great Wolf as an experience beyond just a collection of fun activities. The campaign celebrates the unforgettable moments that happen when families get together. In that way, Great Wolf Lodge rises above the “stuff” to answer every parent’s deeper need: The need to reconnect and spend quality time with their families without any worries or distractions.
TV: 30
TV: 15
Digital pre-roll
STORYBOARDS
Video social content
content Shoot
WAZE PARTNERSHIP
DISPLAY
Creative Directors: Daniel Carlsson & Tony Jones
Associate Creative Directors: Jonathan Springer & Erick Stossel
Senior Copywriter: Kelly Fine
Photography: Brook Pifer
Director: Tomas Mankovsky