AGENCY
MRM//McCann
CLIENT
Great Wolf Lodge
ROLE
Senior Art Director
DELIVERABLES
Digital Pre-Roll, Social Content, Display
Great Wolf Lodge tasked us with creating a summer campaign showcasing their seasonal offerings. We launched the campaign with an announcement from kid influencer Ava Ryan and followed up with preroll, display, email, and other social content that all redirected to a campaign specific landing page.
Launch Video
SOCIAL
DISPLAY
PERSONALIZED DIRECT MAIL USING UGC
Creative Directors: Daniel Carlsson & Tony Jones
Senior Copywriter: Kelly Fine
Director: Jillian Martin